There is a growing roster of ad agency new business blogs that provide a platform for thought-leaders to exchange ideas, learn from each other and their audience.
From these I have I’ve created a repository of 75 ad agency new business articles, posts, white papers, reports and surveys discovered as part of my daily reading:
- 10 steps to win more new business from first meetings
- From the first presentation to the final. Keep your Ad Agency in the game
- Where Do You Find Your New-Business Directors?
- RSW Study Reveals Most Internal Agency Business-Development Efforts Fail
- What Ad Agencies Can learn From Proctor and Gamble’s Sales-Based Compensation Model.
- 4 steps to benefit from focused learning and strategic targeting during slowdowns
- The Small Agency Interactive Blues
- Turning Trade Shows into New Business Machines
- Client Procurement Depts. Ad Agency Friend or Foe?
- What’s the best place in the pitch order for an Ad Agency?
- Ad Agency New Business Skill: Role Practice Training for the Main Event
- New Business Skill: Identify What You Learned In Order to Improve
- Taking the First Step in Ad Agency Growth from Social Media
- The 3 C’s to Successful Pipeline Building
- Ad Agency New Business Metrics Funnel Drives Growth
- Do you buy or build your ad agency’s new business database?
- The Second Hardest Part About Prospecting
- Fear of the Cold Call. Rx for Ad Agencies
- Agency Pitch Addiction Claims More Victims
- Improving Ad Agency New Business Closing Ratio’s
- 5 Reasons why tasking account people with new business leads to disaster
- New Business Lead Generation: How to Handle Rejection
- The Changing Role of Ad Agency Rainmakers
- Ad Agency Data Reliability Resource
- Accelerated Organic Growth
- Potential New Ad Agency Client or Waste of Time….Which One Are They?
- When Growth Stalls For Ad Agencies
- THE Two Sources of Ad-Agency New Business
- The New Credentials Session: One Hour Closer to the Win
- Is Social Media Making Prospect Databases Irrelevant for New Business?
- Ad Agency Guide To Breaking In To New Categories
- Driving Inbound Ad Agency New Business Leads
- How Agencies Overcome the Economic Slowdown? Get Aggressive
- Why You’ll Lose Your Next Pitch
- Excel Kills Ad Agency New Business
- Agencies Great at Marketing Others. Most Horrible at Marketing Themselves
- Keep Quiet, Ask Questions to Woo Prospects
- Gen Y, Shapeshifting, and What the Future May Hold for Ad Agency New Business
- The Importance of Agency Culture
- Why Outsource New Business?
- Total Immersion New Business
- Latest Mirren New Business Research Findings
- Sad But True: How One Ad Agency Completely Blew Their New Business Credentials Presentation
- The Dysfunctional Client and Ad Agency Relationship
- Distinguish Yourself From Your Ad Agency’s Competition to Drive New Business
- 25 Things About Pitching to Win
- Should Ad Agency Pitches and RFPs Be a Thing of the Past?
- Prospecting is a numbers game and knowing your numbers is the key to success
- Where the Spending Is: Pinpointing the Right Opportunities Now
- Ad Agency Survey Finds Traditional New Business Methods Aren’t Working
- How PJA Build a Three Year Winning Streak: The Good, the bad and the ugly
- Getting Prospects on the Phone When No One is Answering
- When Your Agency Loses, Don’t Try to Move on Too Soon
- Targeting and Converting Low Hanging Fruit
- Avoiding the Long Cold Winter
- Ad Agencies Need A Consistent PR Strategy for New Business
- Ad Agency New Business Plans: Make them real
- You’re in Show Biz Now: Lessons Learned From a Casting Director
- Is Your Ad Agency’s Story Newsworthy?
- Social Media Deception. Warning to Ad Agencies and Clients
- Edward Boches, CCO for the Mullen Agency: What Twitter Can Do For You
- Tweeting Your Way to New Prospects
- Improving Ad Agency New Business Closing Ratio’s
- A Plea to Ad Agencies: Give the cobbler’s children some new shoes
- Ad Agency Arrogance is Not a Winning Position
- To be successful, a good new business hunter needs to feel their boss’ confidence
- Twittering Away on Business Development
- Clients Site Creative as the Main Reason for the Ad Agency Review!
- Good News Bad News!….at any time 30% of clients are looking for a new Agency
- Unconventional Times Call for Unconventional New Business Methods
- Sometimes Even Ad Agency New Business Needs a Vacation
- Worst of RFI’s & RFP’s
- Best of RFI’s & RFP’s
- New Business Imperatives for 2009: Cleve Langton’s Top 10 “Do’s and Don’ts”
- Are You Differented… Or A Cliche?
These are some of my favorite sites for ad agency new business resources:
- 4 A’s Business Development Blog
- Ad-ology’s Marketing Insights Today
- Advertising Age’s Small Agency Diary
- Brent Hodgin’s The Mirren Blog
- Clive Maclean: Delivering Profitable Agency Growth
- Dave Currie’s New Business Dingo
- Don Beehler’s Telling Your Agency’s Story
- Jason Baer’s Convice & Convert
- Mark Sneider’s “The ANB”
- Todd Knutson’s New Business Intel
- Second Wind Online
You are invited to share your favorite agency new business resources in the comment section below.